Struggling to understand the difference between the branding and marketing? Don't sweat it. We lay out all you need to know.
BRANDING IS WHY
Why do we exist?
Why should people care?
Why are we different?
MARKETING IS HOW
How do we make people progress?
How do we measure things?
How do we get results?
BRANDING IS LONG-TERM
What is the company vision?
What can we disrupt in our industry?
What long-term impact will we make?
MARKETING IS SHORT-TERM
What will bring immediate results?
What will get our message heard?
What tools will use to do it?
BRANDING IS MACRO
What are our beliefs?
What is our culture?
What is our voice?
MARKETING IS MICRO
What software will we use?
How will we break it into steps?
Who will help us on this project?
BRANDING DEFINES TRAJECTORY
Where are we going?
Why are we trying to go there?
What is the intention of our goal?
MARKETING DEFINES TACTICS
What is a measurable goal?
What are our deadlines?
What is the size of our budgets?
BRANDING BUILDS LOYALTY
Why will people connect with our brand?
What can we do to delight customers?
What will make them feel inspired?
MARKETING BUILDS RESPONSE
How can we get more clicks?
How can we get a greater open-rate?
How can we generate leads?
BRANDING CREATES VALUE
Who are we speaking to?
What value can we give?
What impact will we make?
MARKETING EXTRACTS VALUE
How many people responded?
How do we increase engagement?
How will this data help us?
BRANDING IS THE BEING
What is our personality?
What is our purpose?
Who are we here to serve?
MARKETING IS THE DOING
What are the actionable steps?
How long will this project take?
Who is going to drive the project?
For any business owner branding and marketing can be challenging, to take out the hassle and avoid making mistakes. Follow us for more tips and to work with us click the link below.
Comments