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How to Name a Brand

Writer's picture: ELR: THE DESIGN LABELR: THE DESIGN LAB

Lack of Fresh Ideas? We go through some of the ways to come up with a name for your brand or design project.



1] Eponyms

Call it after the name of existing person or fictional character.



2] Onomatopoeia

Use sound imitation words, they are catchy and have a call to action effect.




3] Place-Based

To show your origin and describe your values (global, high, fast, growing, quiet, etc.)



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